Tell Your Story: The Power of Communication

Hosted by the Nebraska School Public Relations Association

Image of speech bubbles

About Mr. Tom DeLapp, APR

  • In California, if a situation in a school district is controversial, complex, or critical the one person most superintendents call is Tom DeLapp. Since 1996 when he founded his firm, Tom has served as communications counsel for over 400 school districts in California. He has conducted over1,500 workshops across the country, training nearly 250,000 educators on effective communications, community engagement, and media relations.

    Tom has helped school districts successfully communicate through sex scandals, budget cuts, ten teacher strikes, collective bargaining impasse situations, numerous campus shootings, bond campaigns, school closures, employee misconduct, health scares, marketing/branding concerns, student deaths, and curriculum battles. He has conducted communication audits and developed communication plans for over 50 school districts. Tom successfully dealt with controversial situations involving transgender students and teachers, including national media attention over the election of a transgender homecoming queen. The recognized “Master of Disaster”, Tom travels nearly 10,000 miles a month helping school districts enhance their communication capabilities.

    A veteran of the communications industry with over 40 years of experience in both the public and private sectors, Tom DeLapp draws on a wealth of expertise and a national reputation as one of the premier school public relations professionals in the country. Mr. DeLapp is a highly sought after keynote speaker and workshop presenter on communication and education trends.

Workshop Information

  • Mastering the "RACE" Model: Learn the key steps in forming a successful communication plan from Nebraska school PR experts.

    Do you want to make sure your communications efforts achieve your goals? It takes research, action planning, communication, and evaluation. Learn from NebSPRA leaders and Tom DeLapp and brainstorm how the four-step process can make your organization more successful. Topics will also include communicating your brand and social media.


    • Annette Eyman, APR - Papillion-La Vista Community Schools
    • Amanda Oliver - Bellevue Public Schools
    • Kala Morrissey - Omaha Public Schools
    • Brandi Paul - Westside Community Schools
    • Jeremy Maskel - Ralston Public Schools


  • Join us for a premier opportunity to enhance communication in public schools, the non-profit sector, and for the Midwest’s leading professionals. Nationally recognized communications expert Tom DeLapp shares the power and importance of communication to build trust, gain support, and engage your audience.


  • When: Friday, April 12th, 2019

    Where: The Omaha Press Club, Omaha, NE


    • 9:00 am - 11:30 am: Mastering the "RACE" Communications Model (Research, Action Planning, Communication, Evaluation)
    • 11:30 am - 1:00 pm: Luncheon featuring national school communications leader Tom DeLapp
    • 1:00 pm - 2:00 pm: Ask the Expert with NebSPRA member leaders


Tom DeLapp

Hotel Block

  • NebSPRA secured a block of 10 hotel rooms set aside for those who book in association with our conference & luncheon. The DoubleTree, which is connected to the Omaha Press Club tower, is providing guests a rate of $144 a night (a 25% savings!) for anyone who books April 11 or 12, using "NebSPRA" when they reserve their room.

    DoubleTree by Hilton Omaha Downtown
    1616 Dodge Street
    403-346-7600 to reserve

Registration Information

  • Registration for the luncheon and workshop has closed.

    Payments made to NebSPRA and mailed to:

    Kala Morrissey - NebSPRA Treasurer
    Omaha Public Schools
    3215 Cuming Street
    Omaha, NE 68131