Susan Brott, APR, Senior Strategist, CESO Communications
Presentation Description: There have always been critics of public education, but the current politicized climate has made navigating the waters a bit more rocky for school leaders. Whether the conversation is heating up about mask mandates, what’s being taught, how students are learning or your district’s diversity, equity and inclusion efforts, opponents are organizing and responding. In this session, CESO senior strategists and experienced school PR professionals will share effective messaging and communication strategies that can help school leaders proactively promote a positive narrative around their district’s decisions and strategic work while also lessening the need to react and respond to negative and inaccurate messaging. Participants will gain insight into the well-organized strategies of opposition groups. They will learn best practices for responding to critics, and how to lower the temperature and navigate through difficult conversations with credibility by focusing on transparency, truth and by cultivating long-term trust.
Tina Smith, Director of Communications, North Platte Public Schools
Jeremiah Johnson, School Resource Officer, North Platte Public Schools
Presentation Description: Join North Platte Public Schools Jeremiah Johnson, SRO, and Tina Smith, Director of Communications, to learn how they have joined forces to develop internal and external communication surrounding crisis planning, communications, and follow-up. This session focuses on the research, planning and development, implementation, and evaluation of a comprehensive crisis plan. There will be time to answer your specific questions, so please be prepared to engage with the hosts and other participants.
Resources will be provided and can be adapted for any size school district.
Work Smarter Not Harder. Put your Mass Notification System and District App to Work for You
Annette Eyman, Director of Communications, Papillion La Vista Community Schools
Kyle Stenson, Client Success Manager, Blackboard
When you think of best practice in communications, do you think about your mass notification system and district app? Are you using your mass notification to leverage the best communication practice. This session will cover how to get the most out of your mass notification system and District App. You will gain tips on how to strengthen your communication plan and Work Smarter Not Harder!
More than a Logo
Presenter: Susan Brott, APR, Senior Strategic Consultant, CESO Communications
Presentation Description: Thinking about brand experience and reputation does not always happen in school districts. When we think of branding, our minds usually think about consumer brands and logos. And for many school districts, the notion of a brand is typically described with a logo or other visual identity. But the creation of a quality brand strategy goes beyond a graphical depiction or a mascot. By clarifying your brand, you create a brand strategy that leads to stronger brand experiences with both internal and external audiences. A strong and clear brand will help build your district’s reputation and more effectively market your schools. Your brand is the soul of your school district and it needs to be approached from a strategic perspective. In this session, you will learn about what makes a strong brand, how to uncover your own district’s brand, how to position your brand in ways that benefit the students, families and staff in your community.
Employee Recruitment and Retention
Nicole Anderson, Marketing and Foundation Director, Columbus Public Schools
Chip Kay, Fiance and Human Resources Director, Columbus Public Schools
Presentation Description: Learn how to strategically use data and partnerships to create a more robust teacher recruitment and retention program.